How to Add a Poll to HubSpot Emails(Without a Workaround)
HubSpot is one of the most powerful email platforms out there, but it doesn't have native email polls. If you've searched for "HubSpot email poll," you've probably found a community thread or two with workarounds that don't quite cut it. Here's the actual solution.
The CTA Button Workaround (And Why It Falls Short)
The most common hack you'll find in HubSpot community forums is creating CTA buttons as poll options. The idea is simple: each button links to a different landing page or triggers a different workflow. Subscriber clicks "Option A," they land on Page A. Clicks "Option B," Page B. You count the clicks and call it a poll.
In theory, this works. In practice, it creates a cascade of problems that make the data unreliable and the experience frustrating for both you and your subscribers.
- ✗Manual list building — You have to create separate lists or workflows for each poll option. A 4-option poll means 4 landing pages, 4 workflows, and 4 lists to manage.
- ✗No real-time results tracking — You can't see aggregated results at a glance. You have to manually pull numbers from each list or workflow and piece them together yourself.
- ✗Clunky subscriber experience — Subscribers click a poll option and land on a generic landing page instead of getting instant confirmation. It doesn't feel like a poll. It feels like they clicked the wrong link.
- ✗No easy aggregation — Results are scattered across workflows and lists. Building a single report that shows "40% chose A, 30% chose B" requires manual spreadsheet work after every send.
This approach technically collects data, but it defeats the purpose of a poll. Polls should be simple to create, seamless for subscribers, and produce actionable data automatically. The CTA button workaround does none of these things well.
The Google Forms Route (It Doesn't Work)
The second approach you'll see recommended is embedding a Google Form directly into your HubSpot email. On the surface, this sounds reasonable. Google Forms is free, flexible, and you probably already use it. But there's a fundamental problem: it doesn't work in email.
Why iframes break in email
Google Forms relies on iframes to render. Every major email client — Gmail, Outlook, Apple Mail, Yahoo Mail — strips iframes from email HTML for security reasons. Your "embedded" form renders as a broken blank space. The subscriber sees nothing. The only fallback is linking out to the Google Form, which adds friction and tanks response rates back to 2-5% territory.
This isn't a Google Forms limitation — it's an email limitation. Any tool that depends on iframes, JavaScript, or external rendering will fail inside an email client. The solution needs to be pure HTML that works natively in every inbox.
The Actual Solution: Embed a TapLoop Poll in HubSpot
TapLoop generates pure HTML polls designed specifically for email clients. No iframes. No JavaScript. No external dependencies. Here's the step-by-step setup.
Create your poll
Log into TapLoop and create a new poll. Enter your question and add your answer options. Keep it to 3-4 options for the best response rates. TapLoop's editor lets you customize colors and styling to match your brand, so the poll feels native to your HubSpot email template.
Select HubSpot as your ESP
When you select "HubSpot" as your email service provider, TapLoop automatically generates HTML that includes HubSpot contact tokens like {{contact.email}}. This means every poll response is automatically tied to the right contact record in your HubSpot CRM. No manual mapping required.
Paste the HTML into your HubSpot email
In your HubSpot email editor, drag a "Custom HTML" module into your email template. Paste the generated poll code into the module. The poll renders inline with the rest of your email content — no special formatting needed. Preview your email to confirm it looks right, then move on to sending.
Send your email
Send your HubSpot email as you normally would. When subscribers open the email, they see the poll rendered natively in their inbox. When they click an answer option, the response is captured instantly — no redirect to an external page, no form to fill out, no second click required. One tap, done.
Responses flow back to HubSpot automatically
TapLoop sends response data back to HubSpot via webhook in real time. Each contact is automatically tagged with their answer. You can see responses on individual contact timelines, build smart lists based on poll answers, and trigger workflows — all without any manual data entry or CSV imports.
What You Can Do With Poll Data in HubSpot
Once poll responses are tagged to contact records, the real power of HubSpot's automation engine kicks in. Here's what becomes possible.
Build smart lists based on poll answers
Create dynamic lists that automatically segment contacts by their poll responses. "Everyone who said their biggest challenge is lead generation" becomes a list you can target with relevant content, offers, and follow-ups.
Trigger workflows from specific answers
Set up HubSpot workflows that fire when a contact gives a particular response. Someone selects "I need help with analytics" and they automatically enter a nurture sequence about your analytics features.
Use answers for lead scoring
Poll responses are explicit intent signals. A contact who says "I need help with X" is telling you exactly what they need. Add +10 lead score points for high-intent answers and route hot leads to sales faster.
Personalize future emails based on stated preferences
Stop guessing what subscribers want based on click behavior. Use their actual stated preferences to tailor subject lines, content blocks, and CTAs. Explicit data beats inferred data every time.
Report on response distribution
See exactly how your list breaks down across poll options. Use this data to inform product roadmap decisions, content strategy, and go-to-market positioning.
Real Example: B2B Newsletter Poll
Imagine you run a B2B newsletter for marketing professionals. You want to understand what your subscribers actually care about so you can tailor your content and product recommendations. Instead of guessing based on open rates and click patterns, you add a TapLoop poll to your next HubSpot email.
The question:
"What's your biggest marketing challenge right now?"
The options:
- • Lead generation
- • Content creation
- • Analytics & reporting
- • Email engagement
The result:
30% of your list responds — in a single send. That's 10-15x the response rate you'd get from a linked Google Form or SurveyMonkey survey. Now you have explicit, stated preferences you can act on — not guesses based on which links they happened to click.
Contacts who said "Lead generation" get your lead gen content series. Contacts who said "Email engagement" get your email optimization tips. Everyone gets content that's relevant to them, and your engagement metrics improve across the board.
This is the kind of zero-party data that transforms a generic newsletter into a personalized content engine. And it takes less than 5 minutes to set up in HubSpot using TapLoop.
For a deeper dive into how to embed polls across any email platform, check out our complete guide to embedding polls in email newsletters.
Frequently Asked Questions
Does HubSpot support native email polls?
No. As of 2025, HubSpot does not have a built-in email poll feature. The HubSpot community has requested this feature multiple times, but it hasn't been implemented. TapLoop fills this gap by generating clean HTML polls that work perfectly inside HubSpot emails, with automatic contact tagging via webhooks.
Will the poll HTML break my HubSpot email template?
No. TapLoop generates clean, lightweight HTML that works within HubSpot's email editor. Just paste it into a Custom HTML module and it renders correctly alongside your existing template elements. The poll code is self-contained and won't interfere with your template's styles or layout.
How do responses get back into HubSpot?
TapLoop uses webhooks to send response data directly to HubSpot in real time. Each response is mapped to the contact's record using HubSpot contact tokens (like {{contact.email}}), so you can see answers on individual contact timelines and build smart lists based on responses. No manual CSV imports or data reconciliation required.
Can I use this with HubSpot's free plan?
Yes. The Custom HTML module is available on all HubSpot Marketing Hub plans, including the free tier. You just need the ability to send marketing emails with custom HTML blocks. TapLoop also offers 100 free responses per month, so you can test the full workflow without any cost.
Does this work for Mailchimp, Klaviyo, and other ESPs too?
Yes. TapLoop supports all major ESPs including Mailchimp, Klaviyo, ActiveCampaign, Campaign Monitor, and more. The setup process is nearly identical — just select your ESP when creating the poll and TapLoop generates the correct merge tags automatically. Check out our general embed guide for platform-specific instructions.
Add Your First Poll to a HubSpot Email
Create your poll, paste the HTML into HubSpot, and start collecting subscriber feedback in minutes. 100 free responses per month. No credit card required.
Need help getting set up? Follow our setup guide